Rebound effect

From dKosopedia

Rebound effect irrationality refers to the tendency to adopt an opposite course of action in reponse to the unequivocal failure of a previous course of action, also in violation of the funamental economic tenet that sunk costs should be disregarded in decision-making.

References

• Albert O. Hirschman. SAhifting Involvement: Private Interest and Public Action. 2002. Princeton: Princeton University Press. ISBN 0691092923. Pp. 79-80.