Do Not Think of an Elephant

From dKosopedia

Category: Misc. rants

Don't Think of an Elephant! explains how conservatives think, and how to counter their arguments. Author George Lakoff outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe them.

Lakoff's years of research and work with leading activists and policy makers have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people support policies which align with their values and identities, but which often run counter to their best interests.

Don't Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key public policy issues in 2004 and beyond.

External Links

• Don't Think of an Elephant: Know Your Values and Frame the Debate. Chelsea Green Publishing, 2004.
• Rockridge Institute